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So Sure
About
Sosure is an education brand with two distinct verticals: a professional Trading Academy for aspiring traders and a School Coaching division focused on K‑12 learners, each requiring clear communication of offerings and a seamless path from discovery to enrollment within a minimal, mobile‑first experience.
The engagement involved designing and building two single‑page websites-one for the Trading Academy and one for School Coaching-that share a unified brand system while tailoring content, tone, and emphasis to each audience’s goals, including sections for courses, programs, notices, practice papers, offers, and bookings. The core brief was to keep both sites fast, simple, and easy to maintain, using anchored navigation and modular content panels to deliver depth without clutter.
Process
The team began with a content‑first audit and information architecture that mapped user journeys to anchored sections such as Hero, Courses/Programs, Notices, Practice Papers, Offers/Bookings, FAQs, and Contact to ensure scannability and quick access. A shared design system was established-typography, spacing, components, and design tokens-then adapted with vertical‑specific accents so each site felt distinct yet cohesive. Development focused on lightweight, semantic markup and minimal JavaScript for smooth scrolling, accordions, and modal booking flows, complemented by performance budgeting, image optimization, lazy‑loading of practice papers, and critical CSS for fast mobile loads. Accessibility informed contrast, focus states, keyboard navigation, and tap targets; an admin‑friendly content structure enabled non‑technical teams to post new notices, practice sets, and time‑bound offers without structural changes.
Outcome
Sosure now has two cohesive, high‑performance single‑page websites that clearly articulate value propositions, organize learning paths, and streamline enrollment for both adult learners and parents. The anchored navigation reduces friction and perceived effort, while persistent CTAs and inline booking improve conversion intent. Modular content blocks keep updates quick and consistent, and the shared design system reduces operational overhead and future design debt as new programs and cohorts are launched.
"We’re thrilled with how the new websites communicate our mission and simplify enrollment. The anchored navigation and admin system have been game-changers for both our students and our team."
SoSure Team
Management, SoSure EducationWant to work together?
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